Thirteen Characteristics of the Perfect Company
Sunday, December 23rd, 2007 by daryThere is an interesting book called “One Up On Wall Street”, by Peter Lynch, Simon and Schuster. Within the book it discusses the characteristics of the Perfect Company to invest in. It makes interesting reading to compare the investment criteria of one of the all time great stock pickers to see how well your own stock picks measure up.
According to Peter Lynch the Thirteen Characteristics of the Perfect Company are:
- The name sounds dull – or, even better, ridiculous: “What Wall Street analyst or portfolio manager in his right mind would recommend a stock called Pep Boys – Manny, Moe and Jack – unless of course the Street already realises how profitable it is, and by then it’s up tenfold already”
- It does something dull: “I get even more excited when a company with a boring name also does something boring. Crown, Cork, and Seal makes cans and bottle caps. What could be duller than that?”
- It does something disagreeable: “Better than boring alone is a stock that’s boring and disgusting at the same time… Take Safety-Kleen. Safety-Kleen goes around to all the gas stations and provides them with a machine that washes greasy auto parts.”
- It’s a spinoff: “Large parent companies do not want to spin off divisions and then see those spinoffs get into trouble, because that would bring embarrassing publicity that would reflect back on the parents. Therefore, the spinoffs normally have a strong balance sheets and are well-prepared to succeed as independent entities.”
- The institutions don’t own it, and the analysts don’t follow it: “If you find a stock with little or no institutional ownership, you found a potential winner. Find a company that no analyst has ever visited, or that no analyst would admit to knowing about, and you’ve got a double winner.”
- The rumours abound: Look for companies that have been sold off based on unsubstantiated rumours.
- There’ something depressing about it: “In this category my favourite all-time pick is Service Corporation International (SCI), which also has a boring name… Now, if there’s a anything Wall Street would rather ignore beside toxic waste, it’s mortality. And SCI does burials”
- It’s a no-growth industry: “Many people prefer to invest in a high-growth industry, where there’s a lot of sound and fury. Not me. I prefer to invest in a low-growth industry like plastic knives and forks… In a no-growth industry… there’s no problem with competition.”
- It’s got a niche: “I’d much rather own a local rock pit than own Twentieth Century-Fox, because a movie company competes with other movie companies, and the rock pit has a niche.”
- People have to keep buying it: “I’d rather invest in a company that makes drugs, soft drinks, razor bales, or cigarette than in a company that makes toys.”
- It’s a user of technology: “Instead of investing in computer companies that struggle to survive in an endless price war, why not invest in a company that benefits from the price war”
- The insiders are buying: “There’s no better tip-off to the probable success of a stock than that people in the company are putting their own money into it”
- The company is buying back shares: “Buying back shares is the simplest and best way a company can reward its investor.